What makes an explainer video good?

 Most organizations these days have shifted their focus towards the digital platform. Along with websites and informative content that decorate their website, it is also necessary to include explainer videos. Explainer videos are simple videos that provide a detailed description of the organization, including its ambition and goals. 

This is to benefit those who are not content with the information available on the website. Understanding the organization through these videos and the pictures creates trust among the people. Anyone can create an explainer video by putting together multiple pictures and giving a suitable audio backdrop. 

But they will not be valuable since explainer videos are items that most clients view when they enter the website. So it is better to understand the concept and prepare them by yourself or avail explainer video services from a good company.

Criteria for a good video

Each company has an explainer video from their side. To make it better and attract more people, your videos should be unique and provide a personal touch. Some of the criteria you should use for creating an explainer video have been mentioned below.

Video length: 

There is multiple video lens available for explainer videos. You cannot go for any video for more than 2 minutes since it will become boring for the people viewing them. If you post these videos on social media sites like Instagram, reduce the length to 1 minute. 

Fun: 

The videos should not be just short. They should also be fun and informative at the same time. The fun can be brought out by making whiteboards and animated videos. Else you can give an interesting audio backdrop that will force the viewers to look at the complete videos instead of skipping them. 

Engaging: 

The videos should also be engaging and connect personally with the users. They should ask creative questions to the users for connectivity. A simple informative video will be professional but not fun or engaging. To alter your requirements to make it more special.

All these features are necessary to make the video perfect. But along with that, it is also essential to have a call to action factor within your video to gain the trust of the audience. Similarly, placing the video on the landing page ensures silence when people try to open them. Playing the audio should be the choice of the customers. This will give them a sense of privacy instead of hearing the blaring sound of the video when they open the site. 

Creating a good video requires a professional touch provided by animated explainer video companies or any other professional video editors in the market. You can immediately contact them to understand the budget and make a wise choice for your organization.